Pricing
Pay for budget, not for guesses
You fund a budget from £20. Creators earn from it for each verified view. The fee is the only thing Kindling keeps from what you pay in, and creators keep 100% of what they earn.
The service fee
- 20% of the first £100 of budget, and 15% of anything above it.
- A minimum fee of £4, so a £20 budget pays £4.
- A £500 budget pays a £80 fee, so the total charged is £580.
- The fee is charged once, at checkout, on top of the budget. It is not taken out of creators' earnings.
Refunds
Budget nobody earns comes back to you when the campaign closes. The campaign closes when its budget is fully earned or its end date passes, whichever is first. Card processing costs are not refunded, so a small part of the fee on refunded money is kept.
- On a £20 campaign, if nothing is earned, the fee kept is at least £4, and the rest comes back to you.
- On a £100 campaign, if nothing is earned, the fee kept is at least £4, and the rest comes back to you.
- On a £1,000 campaign, if nothing is earned, the fee kept is at least £30, and the rest comes back to you.
Prefer to keep going? Roll the remaining budget into a new campaign in one step.
What each budget buys
Calculated at the default rate of £6 per 1,000 verified views. Creators are paid for views actually earned, so the number of views is an estimate for a fully earned budget, not a promise. Most campaigns earn less than their budget, and the rest is refunded.
| Budget | Service fee | You pay | Most one creator can earn | Creators, at least | Views if fully earned |
|---|---|---|---|---|---|
| £20 | £4 | £24 | £10 | 2 | about 3,333 |
| £50 | £10 | £60 | £10 | 5 | about 8,333 |
| £100 | £20 | £120 | £15 | 7 | about 16,666 |
| £250 | £42.50 | £292.50 | £25 | 10 | about 41,666 |
| £500 | £80 | £580 | £35 | 15 | about 83,333 |
| £1,000 | £155 | £1,155 | £50 | 20 | about 166,666 |
Slot cap: the most one creator can earn from a campaign with that budget. Creators, at least: budget divided by slot cap, rounded up.
What creators earn
- A fixed rate per 1,000 eligible views, set by the campaign. The default is £6, and campaigns can set £2 to £15.
- Posts with fewer than 300 views earn nothing. Earnings are counted for 7 days after posting.
- Payday is every Friday. A balance of £20 or more is paid free of charge. Early cash-out from £5 costs £2.50.
Try a number
For a £500 campaign at the default rate, a single creator can earn at most £35, at least 15 creators are needed to spend the whole budget, and about 83,333 verified views would earn it all.