Real videos. Paid for real views.
Kindling connects indie apps, games and sites with small creators who make short videos about them. You fund a budget from £20. Creators earn from it only for views the platform verifies. Budget nobody earns comes back to you.
Live in about three minutes. No contracts. Creators keep everything they earn.
A £50 campaign
Worked example, not a real campaign
- Budget
- £50
- Service fee
- £10
- You pay
- £60
- Most one creator can earn
- £10
- Creators needed, at least
- 5
Creators are paid only for views the platform verifies. Anything unearned comes back to you.
How it works
Three steps for each side
If you have a product
- 1
Paste your link
App Store, Google Play, Steam, itch.io or any website. We pull the name, icon and screenshots, then draft a creator brief you can edit.
- 2
Set a budget from £20
Pick what you want to spend and which platforms to use. Your campaign goes live to matching creators straight away.
- 3
Approve, and pay only for verified views
You have 48 hours to review each video. Creators earn a fixed rate for verified views, and unearned budget is refunded.
If you make videos
- 1
Claim a slice
Browse campaigns that fit your audience. Claiming sets part of the budget aside for you, so you are not racing other creators for it.
- 2
Post on your own account
Make the video, paste the ready-made caption with the #ad disclosure, then pick the post from your own feed. No links to paste.
- 3
Get paid for the views
Earnings are tracked from the platform and settle after a short hold. Your wallet shows the next payday.
Why it can't be gamed
Fake views cost pennies. We make them unprofitable.
Bought views are cheap, so no system can rely on spotting them alone. Kindling limits what any one person can take, pays only within a creator's own reach without a human look, holds money before payout, and gives you the last word on every video.
One account per person
Creators confirm their phone number when they first claim, and their identity before any payout. One real person cannot run several accounts to take more than one share.
Pay follows each creator's normal reach
Views are read from the platform. If a video's views jump far above what that creator usually gets, the extra views go to a person to check before they count.
Money waits before it is paid
Earnings settle after a hold: 10 days for new creators, 5 days once they are trusted. Nothing is paid straight away.
You review every video
You have 48 hours to look at each video and reject it for a listed reason. If you do nothing, it counts. Rejections are checked, so good work cannot be turned down to dodge payment.
Unearned budget comes back
Whatever nobody earns is refunded to you when the campaign ends. A cheater can only ever take their own capped share of a budget.
Pricing
Plain pricing. Try a budget.
You pay the budget plus a service fee of 20% on the first £100 and 15% above that, with a minimum of £4. Creators keep 100% of what they earn.
The default rate is £6 per 1,000 verified views. Unearned budget is refunded, and the fee kept on refunded money is never less than £4 or 3% of the budget.
- Service fee
- £10
- You pay in total
- £60
- Most one creator can earn
- £10
- Creators needed, at least
- 5
- Estimated verified views
- about 8,333
- Fee kept if nothing is earned
- at least £4
20% of the first £100, 15% above that
Budget plus fee, charged once at checkout
The slot cap for this budget
To spend the whole budget
If the budget is fully earned at £6 per 1,000
The rest of the budget comes back to you
These are estimates. Campaigns usually earn less than their full budget, and anything unearned is refunded. Creators are paid for the views they actually get.
FAQ
Questions people ask first
What counts as a verified view?
A view the platform (TikTok, Instagram Reels or YouTube Shorts) counts on a video the creator posted from their own connected account. Screenshots and pasted links are not accepted. Likes, comments and shares are shown to you but do not change what is paid.
Do I have to approve every video?
Yes. Each video has a 48-hour review window. You can approve it, or reject it for a listed reason such as off-brief or wrong product. If you do nothing, it counts as approved.
What happens if nobody claims my campaign?
Budget that is not claimed or not earned comes back to you when the campaign ends. You can also end a campaign early, and existing claims run their course.
How do you stop fake views?
Each creator is capped per campaign, phone and identity checked, and every video is reviewed. Views far above a creator's usual reach wait for a person to check. A cheater can only ever take their own capped share.
Do creators need an account for my product?
No. Creators post from their own accounts. You only need a link to your product, and creators use your campaign page to decide whether to claim.
Is this for big brands?
No. Kindling is built for indie games, small apps and solo-founder products, with budgets from £20.
More answers, for founders and creators, are on the help page.
Start with £20 and see what real creators make.
Budget only moves when views are verified. The rest comes back to you.