Creator rules

1. Who can create

• You are 18 or over.
• You have at least 500 followers, at least 10 public videos, and an account whose visible history is older than 60 days.
• You have one Kindling account, and each social account is linked to one Kindling account only.

2. Disclose every paid post

• Start the caption with #ad.
• Switch on the platform's paid-partnership label where it has one, before you publish.
• Kindling checks the caption before a post can earn. A post without the disclosure cannot earn, and the app tells you what to fix. Use the re-check button after you edit.

3. Post for the claim you made

• Post within 5 days of claiming. If you miss the deadline, the claim expires.
• Make the video for that campaign, and include the campaign code from the caption the app gives you.
• Post from your own connected account, and pick the video from your own feed in the app.
• Keep the video public. Do not post a video that was made for another brand and reuse it for this one.

4. Make it yourself, and be honest

• The video must be your own work and show the product in a way that matches what it does.
• Follow the brief's do and don't list. Do not make claims the brief forbids, and do not make health, financial or other claims that are false or that you cannot back up.
• Do not write fake reviews or fake testimonials, and do not say you use or like a product when you do not.
• Do not copy another creator's video, music, or footage you do not have the rights to use.

5. No bought or faked engagement

• Do not buy views, likes, comments, shares or followers, from anyone, for any post.
• Do not use bots, view-exchange groups, engagement pods or scripts.
• Do not pay, reward or ask anyone to watch, like, share or comment on a post, including with a prize or a link that pays out. Viewers must not be incentivised in any way.
• Do not ask your own friends or family to watch the video in order to inflate its numbers.

Views that look bought are held and checked. Views from people you paid or pushed to watch will be treated as fraud.

6. Keep the video up

• Keep the paid post public for 60 days.
• Do not delete the post or make it private during that time.
• Do not edit the caption to remove the campaign code or the #ad. Do not swap the video for a different one after the founder has approved it.
• Kindling checks that the post is still live when you are paid, and again 30 and 60 days after payout.

If you delete or hide a paid post early, you owe the money back, and it is taken from your future earnings.

7. Respect the founder's review

Each video is reviewed by the founder within the review window. Submit the video you actually intend to keep up, not a different one for review.

Founders may reject a video only for a listed reason. If you think a rejection is wrong, appeal in the app, rather than posting again to get around it.

8. Claims and trust

You can hold 1 claim while you are new and not yet identity-checked. Once checked, new creators can hold 2, and trusted creators can hold 5.

Only claim campaigns you will actually post for. Claiming again and again without posting lowers your trust.

Trust grows with a clean record: 3 settled posts for at least 2 unrelated founders, 30 days after your first settlement, and no strikes.

9. Your account, bank details and identity

Keep one login to yourself. Do not share it, and do not create extra accounts to claim the same campaign or to take more than your share.

Verify your phone when you first claim, and your identity and bank details within 21 days of your earnings being ready. Changing your bank details pauses payouts for 7 days.

If your platform access lapses, reconnect within 7 days. Your earnings pause until you do, and the claim is lost if you do not reconnect in time.

10. Appeals and evidence

When you appeal, share only analytics you can see in the platform's own app or website. Do not edit, crop or fake screenshots, and do not send numbers you cannot show.

Anything you send to support must be true. Sending false evidence is treated as fraud.

11. What happens if you break the rules

We may hold, reduce or remove earnings, ask you for more information, or pause payouts while we check.

For confirmed fraud, unsettled earnings are forfeited, your trust level drops, and a strike is recorded. Accounts linked to the same person can be blocked together.

Money already paid can be recovered from your future earnings. In serious cases, we reverse the payout and close the account.

You are told which rule was broken and can appeal in the app. Decisions have deadlines.