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Views come from the platform itself, read through the creator's own connected account. We do not accept screenshots or pasted links. We check each video for 7 days after it is posted. A creator's earnings for a video are based on the lower of two numbers: the views when that window closes, and the views when the earnings settle. Posts with fewer than 300 views earn nothing.

Earnings settle after a hold: 10 days for new creators and 5 days for trusted ones. Once settled, money is paid on the next payday, which is every Friday, when the creator's balance is at least £20. A creator who has already been paid that calendar month can be paid a balance of £5 or more on a Friday. Payments are made to the creator's bank through Stripe.

Holds stop bought or faked views from being paid. A video can be held if its views grow far faster than the creator's usual reach, if its likes do not keep pace with its views, if its view count drops, or if the caption or post is changed after posting. Held videos are checked by a person. Most holds are decided within 14 days, and the creator is told the reason and can appeal.

48 hours from the moment a creator submits it. Approve it, or do nothing, and it counts. To reject it, pick a reason from the list, such as off-brief, misleading, offensive or wrong product. Rejections are monitored, so good work is not turned down to avoid paying.

The creator's money for that video stays reserved until the 7-day appeal window closes, so there is always money to pay an upheld appeal. An upheld appeal counts against you. Founders with repeated upheld appeals lose the right to reject without a Kindling admin checking first.

The fee is 20% of the first £100 of budget and 15% of anything above that, with a minimum of £4. For example, a £20 campaign has a £4 fee, a £100 campaign has a £20 fee, a £500 campaign has a £80 fee, and a £1,000 campaign has a £155 fee. Creators keep everything they earn.

When a campaign ends, budget that nobody earned is refunded to your original payment method. A campaign closes when its budget is fully earned or its end date passes, and it can run for at most 30 days. Claims close 9 days before the end, so every post can finish. The service fee is kept on the unearned part, but never less than £4 or 3% of the original budget, because card processing costs are not refunded. You can roll the remainder into a new campaign instead.

Yes. Every paid post must start its caption with #ad and use the platform's paid-partnership label where one exists. Kindling checks the caption before a video can earn, and a post without it cannot earn. Creators are told exactly what to fix.

Paid posts must stay public for 60 days. Kindling checks that they are still live when the creator is paid, and again 30 and 60 days after payout. If a video is deleted, made private, or its caption is edited to remove the campaign code or #ad, the creator owes the money back, recovered from their future earnings.

Creators browse campaigns and claim a slice of your budget. A claim reserves up to the campaign's slot cap for that creator, which is £10 on a £20 campaign. A creator then has 5 days to post, and earns for 7 days after that. Creators you invite through your own invite link are marked as known to you.

Yes. Ending early stops new claims. Creators who have already claimed can finish their posts, and the unearned budget is refunded when the campaign closes.

Usually within minutes. A new founder's campaign passes an automatic policy check first. Borderline cases are looked at by a person, and you are told when to expect an answer.

Views come straight from the platform, through your own connected account. You do not paste links or send screenshots. Kindling checks each post for 7 days after you post it. Your earnings for a post are based on the lower of two numbers: the views when that window closes, and the views when the earnings settle. Posts with fewer than 300 views earn nothing.

You earn the campaign's rate for each 1,000 eligible views. The default is £6 per 1,000, and campaigns can set anything from £2 to £15. You can never earn more than your reservation for a campaign, the per-post cap for your trust level (£15 while new, £50 when trusted), or your monthly cap (£60 while new, £250 when trusted).

Earnings settle after a hold: 10 days for new creators and 5 days for trusted creators, counted from the end of the 7-day window. Views far above your usual reach, or activity that looks bought, are checked by a person before they count. You will see the reason, and you can appeal in one tap.

Payday is every Friday. A balance of £20 or more is paid automatically, with no fee. If you were already paid earlier that calendar month, a balance of £5 or more is paid on that Friday with no fee. Settled money you have not been paid 75 days after the founder paid for the campaign is paid out automatically. A £2.50 fee applies to balances of £5 or more.

You can cash out any balance from £5, at any time, for a £2.50 fee. The fee covers what the payment provider charges us for each payout.

You verify your phone number when you first claim a campaign. When your first video is approved, you confirm your identity and bank details through Stripe, our payments partner. Do this within 21 days of your earnings being ready, or the money goes back to the founder. Changing your bank details pauses payouts for 7 days, so we can check the change is really you.

5 days. If you miss the deadline, the claim expires and the reserved money goes back to the campaign. Claiming again and again without posting lowers your trust level.

Start the caption with #ad and switch on the platform's paid-partnership label where it has one. Kindling checks the caption before a post can earn, and tells you exactly what to fix. Use the re-check button after you edit it.

Yes, for 60 days. Kindling checks that the post is still live when you are paid, and again 30 and 60 days after payout. Deleting it early, making it private, or editing the caption to remove the campaign code creates a debt that is taken from your future earnings.

A founder can reject only for a listed reason, and only within 48 hours. You can appeal in one tap, with a note and, if you like, a screenshot of your analytics from the platform itself. The money stays reserved until the 7-day appeal window closes. Appeals are decided within 14 days.

Your earnings pause. You have 7 days to reconnect before the claim is forfeited. You can reconnect from the Accounts page.

You must be 18 or over, have at least 500 followers, at least 10 public videos, and an account whose visible history is older than 60 days. Trust grows with a clean record: 3 settled posts for at least 2 unrelated founders, 30 days after your first settlement, and no strikes. Higher trust raises your per-post and monthly caps.